Day

March 8, 2017
The Real Midas Touch The power of touch is immense and yet often ignored by most owners of optical businesses.  If you sell tangible product such as frames or contact lenses you need to get people to touch them.  Why?  It increases what social psychologists call the “sense of ownership” of whatever item is being...
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Why Are Social Media Sites So Popular Ever wonder why some social media sites are so popular?  Facebook, Pinterest, Twitter, Instagram….what is it they have in common?  They have developed an incredibly strong user base that have virtually have become addicted to their product.  I know, I’m one of them – constantly checking my Facebook...
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