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Marketing
What You May Not Know About Rome The expression “all roads lead to Rome” is extremely well known. And, as such, most of my readers are well aware that at the peak of the Roman Empire it was a fairly accurate statement. Perhaps a few of you are not aware that Rome had over 55,000...
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Networking is an important component of your marketing plan. It is important for two reasons. It’s cheap It works Networking Is More Than Just Joining Clubs Networking seems to be either highly overvalued or undervalued by many practice owners.  It is worth doing and it does work but it isn’t the holy grail of practice...
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Why Are Social Media Sites So Popular Ever wonder why some social media sites are so popular?  Facebook, Pinterest, Twitter, Instagram….what is it they have in common?  They have developed an incredibly strong user base that have virtually have become addicted to their product.  I know, I’m one of them – constantly checking my Facebook...
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11 Reasons To Celebrate Being An Optometrist Tired of all the bad news about optometry and healthcare?   If you believe everything you read in most of Optometry’s social media outlets, our world is coming to an end: too much competition, too much stress, too many OD’s, not enough compensation, yada, yada, yada. Here are eleven...
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If you haven’t heard of the “golden minute” you need to read on. There are few tactics that have been shown to be successful in growing a medical/optometric practice that can also be classified as cheap, easy, and having the ability to make you a better clinician. There is actual empirical research on this technique...
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7 Critical Questions When Buying a Practice You went to optometry school to be your own boss. If you’re like most new OD’s, you’ve spent some time working for someone else – either a corporate setting or private practice. Now you’re ready for the next step, and you hear about a practice for sale. Is...
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  How to Hook Your Patients on Your Service Ever wonder why some social media sites are so popular?  Facebook, Pinterest, Twitter, Instagram….what is it they have in common?  They have developed an incredibly strong user base that have virtually have become addicted to their product. I know I’m one of them – constantly checking...
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