Recently, I witnessed an online gripe session of a bunch of optometrists and opticians on a popular social media platform and group.  The gist of the complaint was this: “On which planet does a new patient show up to an office and NOT expect to fill out paperwork?” There were several dozen comments on this...Read More

If you haven’t heard of the “golden minute” you need to read on. There are few tactics that have been shown to be successful in growing a medical/optometric practice that can also be classified as cheap, easy, and having the ability to make you a better clinician. There is actual empirical research on this technique...Read More