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training
The Real Midas Touch The power of touch is immense and yet often ignored by most owners of optical businesses.  If you sell tangible product such as frames or contact lenses you need to get people to touch them.  Why?  It increases what social psychologists call the “sense of ownership” of whatever item is being...
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Is Your Optometry Practice in Danger? Ebola Versus The Flu The following is from a recent article in TheGuardian.com. “A deadly disease is set to hit the shores of the US, UK and much of the rest of the northern hemisphere in the coming months. It will swamp our hospitals, lay millions low and by...
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New Hire Probation: Our Six Step Process Using a probationary period for new hires has its pluses and minuses in an Optometry practice. It’s not black and white. A recent article by Bruce Clarke, an HR specialist from Capital Associated Industries, discussed the topic of probationary periods for new hires. I will share some of...
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Eight Secrets to Managing Staff By: John Scibal By far every OD’s least favorite part of the job is staff management.  Give most of us the choice between correcting a staff member or root canal and “ahhhhh – open wide” – the root canal wins every time. Our List of 8 Staff Management Tips Here...
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